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The Complexities of Family Businesses: The Crucial Role of External Advisors

Family businesses come in many forms: husband-and-wife teams, parents and children, siblings, and extended families working together. These businesses often carry a legacy, a shared vision, and a deep sense of commitment. However, they also bring a unique set of challenges, particularly around succession planning, decision-making, and maintaining healthy relationships. 

The Family Business Landscape: 

  • Emotional Ties: Family relationships add an emotional layer to business decisions. 
  • Succession Planning: Transitioning leadership within the family can be complex. 
  • Interpersonal Dynamics: Balancing professional roles and personal relationships requires careful navigation. 

The Role of External Advisors 

One of the key elements to managing a family business successfully is having an external advisor. This person acts not just as a mediator but as a balancing force that helps manage emotions and ensures the business remains focused on its goals. 

Balancing Emotions 

In any family business, emotions are inevitable. Whether it’s a disagreement between siblings or differing visions between generations, emotions can cloud judgment and decision-making. 

Why Emotions Matter: 

  • Human Nature: As humans, our decisions are often influenced by our emotions. 
  • Impact on Business: Emotional decisions can lead to conflicts and operational issues. 

How External Advisors Help: 

  • Objective Perspective: They provide an unbiased view, helping to mediate conflicts and maintain harmony. 
  • Emotional Management: They can help balance emotional reactions, ensuring that decisions are made with a clear mind. 

Keeping Everyone Aligned 

Family businesses need to regularly check if everyone is still aligned with the same goals. This alignment can change over time due to personal growth, market conditions, or evolving family dynamics. 

Ensuring Alignment: 

  • Regular Check-ins: Holding regular meetings to discuss goals and visions. 
  • Adapting Strategies: Adjusting business strategies to ensure they align with the current objectives of all family members. 

Role of the Advisor: 

  • Facilitating Communication: Advisors facilitate open and honest communication among family members. 
  • Reaffirming Goals: They help ensure that everyone remains committed to the agreed-upon goals. 

Case Study: The Value of Early Intervention 

Too often, external advisors are brought in too late, when relationships are already strained, and the business culture has been damaged. Proactive engagement with advisors can prevent many of these issues. 

Proactive vs. Reactive Approach: 

  • Proactive: Engaging an advisor early to prevent conflicts and ensure smooth operations. 
  • Reactive: Bringing in an advisor after problems have escalated, which can be more challenging and costly. 

Example of Proactive Success: 

  • A family business we worked with brought us in at the early stages. We helped them set clear boundaries, define roles, and establish regular communication protocols. As a result, they have maintained a healthy, thriving business environment. 

Benefits of External Advisors in Family Businesses 

Having an external advisor brings a wealth of benefits beyond just conflict resolution. 

Expertise in People Management 

Family businesses benefit from advisors with expertise in people management. We understand the intricacies of human behavior and can guide families in creating a positive, productive work environment. 

Key Expertise: 

  • Understanding People: Advisors skilled in people management can identify underlying issues and provide tailored solutions. 
  • Creating a Positive Culture: They help build a culture of trust and respect, crucial for long-term success. 

Preventing Business and Personal Fallout 

Family businesses without proper support can quickly go off track, leading to both business failures and personal fallout. Advisors can help mitigate these risks by providing continuous support and guidance. 

Preventing Fallout: 

  • Maintaining Relationships: Advisors help preserve family relationships by managing conflicts constructively. 
  • Ensuring Business Continuity: They provide strategic advice to keep the business on a successful trajectory. 

Practical Steps for Family Businesses 

  1. Engage an External Advisor Early

Don’t wait for conflicts to escalate. Bringing in an advisor early can prevent issues and set the stage for success. 

  1. Establish Clear Roles and Boundaries

Define roles clearly to prevent overlap and conflicts. Ensure everyone knows their responsibilities and respects each other’s positions. 

  1. Hold Regular Family Meetings

Schedule regular meetings to discuss business goals, address concerns, and ensure alignment. These meetings should be structured and facilitated by the advisor to remain productive. 

  1. Foster Open Communication

Encourage open and honest communication. Create a safe space where family members can express their thoughts and feelings without fear of judgment. 

  1. Focus on Professional Development

Invest in the professional development of family members. Providing training and development opportunities helps ensure that everyone has the skills needed to contribute effectively.  

Family businesses are a wonderful blend of personal commitment and professional ambition. With the right support, they can thrive and create lasting legacies. External advisors play a crucial role in balancing emotions, ensuring alignment, and guiding families through the complexities of running a business together. 

 

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Sel Watts

Founder & CEO

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