Blog

The Great Management Myth: Your Best People Are Your Worst Managers (And It's Your Fault)

Promoting your top performer to manager might be your biggest mistake. Management and technical expertise are different skills—treat them that way. Learn how to create career paths that reward both leadership and deep expertise without forcing great specialists into bad management roles.

Sel Watts - CEO, wattsnextpx
Sel Watts
CEO, wattsnextpx · 
February 3, 2025
Blog post featured image

Here's a story I see way too often:

Sarah's your star performer.

Top sales person.

Client whisperer.

Revenue machine.

So you promote her to manager.

Because that's what you do, right?

Now Sarah's miserable.

Her team's struggling.

And you've lost your best salesperson.

Congratulations. You've just fallen for the Great Management Myth.

The Costly Assumption

We've created this bizarre business logic:

  • Want more money? Manage people
  • Want career growth? Manage people
  • Want recognition? Manage people

Here's the problem:

Great individual contributors often make terrible managers.

And great managers often aren't the best technical experts.

They're different skills.

Completely different skills.

The Real Cost

When you promote without purpose:

  • You lose a great specialist
  • You gain a struggling manager
  • Your team suffers
  • Your results tank
  • Everyone's unhappy

And the kicker?

That star performer you just promoted?

They're already updating their LinkedIn.

What Actually Works

  1. Create Dual Career Paths:
  2. - Technical Expert Track
  3. - People Management Track
  4. - Both with equal recognition
  5. - Both with comparable compensation
  6. Recognize Expertise Differently:
  7. - Senior Specialist roles
  8. - Technical Advisory positions
  9. - Subject Matter Expert titles
  10. - Client Success Leaders
  11. Pay for Value, Not Title:
  12. - Compensate expertise properly
  13. - Reward technical excellence
  14. - Create specialist bonuses
  15. - Value contribution over position

The Smart Structure

Stop building pyramids.

Start building constellations:

  • Technical Stars (deep expertise)
  • Project Leaders (coordination)
  • People Leaders (team development)
  • Individual Contributors (specialized skills)

Each path:

  • Has clear progression
  • Offers competitive pay
  • Provides recognition
  • Allows growth

Your Next Steps

  1. Audit Your Structure:
  2. - Map current progression paths
  3. - Identify trapped specialists
  4. - Spot forced managers
  5. - Find growth blockages
  6. Create Options:
  7. - Design specialist pathways
  8. - Build technical leadership roles
  9. - Develop mentorship positions
  10. - Create advisory roles
  11. Fix Your Pay:
  • Review compensation models
  • Value technical expertise
  • Reward specialized skills
  • Pay for impact, not title

Because great management isn't a promotion.

It's a profession.

And your best people deserve better than being promoted into failure.

How are you building paths for your stars to shine?

Get insights like these in your inbox
Leadership frameworks and strategies for scaling professional services firms. No spam, just substance.
your@email.com
Subscribe

Browse all