Everyone's an HR Expert (Until they're not)

You wouldn't let your business coach do your taxes. 

You wouldn't let your EOS implementor design your product. 

But somehow, everyone's qualified to give HR advice. 

Here's what I'm seeing: 

• Business coaches giving cookie-cutter people solutions 

• Entrepreneurs following generic "culture recipes” 

• Leaders implementing values because "that's what good companies do" 

And none of it's working. 

The Real Problem  

You're drowning in advice: 

• Your mastermind group says do this 

• Your business coach says do that 

• Your entrepreneur friends are all experts 

• LinkedIn is full of "culture hacks" 

Meanwhile, your people challenges? 

They're getting worse, not better. 

The Expensive Assumption 

Here's the trap I see entrepreneurs fall into: 

• Thinking people management is common sense 

• Believing all HR advice is equal 

• Following generic frameworks 

• Implementing surface-level solutions 

Would you trust generic advice for your: 

• Financial strategy? 

• Product development? 

• Sales approach? 

No? 

Then why trust it for your most expensive asset - your people? 

The Hard Truth 

Managing people isn't common sense. 

 It's a specialized skill. 

A profession. 

A science. 

And getting it wrong costs you: 

• Top talent 

• Innovation 

• Growth potential 

• Market share 

What Actually Works 

1. Get Real Expertise 

   - Not generic business advice 

   - Not cookie-cutter solutions 

   - Not surface-level fixes 

   - Specialized people strategy 

2. Look for Deep Knowledge 

   - Someone who only does people and culture 

   - Who understands your industry 

   - Who has proven frameworks 

   - Who measures results 

3. Demand Specifics 

   - Custom solutions, not templates 

   - Clear metrics, not fuzzy outcomes 

   - Implementation plans, not theory 

   - Real results, not just ideas 

The Bottom Line 

Your people aren't a side project. 

They're your biggest expense. 

Your greatest asset. 

Your competitive advantage. 

Stop treating their success like something anyone can figure out. 

Because while you're following generic advice, 

Your competition is getting specialized expertise. 

Ready to turn your people challenges into your strategic advantage?