We’re Not Traditional HR.
We’re Culture Architects.
At wattsnextpx, we believe that culture isn’t just about feel-good vibes or trendy perks—it’s about building people experiences that powers your business. We help founders and CEOs of small to mid-sized businesses architect workplace cultures that don’t just survive growth—they drive it.
Meet Sel Watts:
Not Your Typical Culture Architect
We often hear stories of the “born entrepreneur”. The kid who had a lemonade stand at five, sold baseball cards at school when they were eight, started a newspaper round at ten! Well, I wasn't that kid. But from the early stages of my working life, I realized quickly that I wanted three things:
My Journey Wasn’t A Straight Line (And That’s Why It Works)
01. Independence
I didn't want to ever have to rely on anyone else for what I needed in life.
I wanted freedom to design a life that spoke to my beliefs, passions, and goals since so much of life is designed by the work we do.
02. Creativity
Inspiration has been a key fuel source for me since I was little. Books, quotes, human stories. I wanted to inspire.
03. To Inspire
I didn't know the term "entrepreneur" until well into my first business. Now, 18+ years later, I understand that entrepreneurship delivers these three core desires - and so much more.
Why I'm Obsessed With Helping Founders & CEOs
Here's the thing about growing a business: the challenges I faced are the same ones you're facing. I've been the founder pulling all-nighters because a team member quit unexpectedly. I've experienced the frustration of training someone only to watch them underperform or leave. I've felt the weight of responsibility knowing my decisions affect not just my life, but the lives of my team members and their families.
That's why I don't approach culture and people as theoretical concepts. For me, they're practical business challenges that directly impact your ability to scale, profit, and eventually exit.
When I work with entrepreneurs, I'm not just bringing 18+ years of expertise in creating high-performing workplaces - I'm bringing the battle scars and hard-won victories of someone who's been exactly where you are. Because at the end of the day, I believe entrepreneurs who are brave enough to build something meaningful deserve workplaces that actually work - not just for their people, but for their bottom line and their quality of life.
wattsnextpx didn’t start with funding, a board, or a corporate safety net. It started in a spare room in Australia—with one client, a vision to disrupt the HR industry, and a relentless drive to prove there’s a better way.
We grew that vision into a high-impact consultancy, working with hundreds of founders, CEOs, and scale-up teams across Australia. Then, we did what most don’t—we expanded into the U.S. market and built again. New clients. New challenges. Same obsession with building businesses where culture isn’t an afterthought—it’s a strategy.
We know how to grow because we’ve done it. We know what breaks when you scale fast. We know how to fix it. And now we help others do the same—smarter, faster, and with a team that truly gets it.
We’ve Built What We Now Help Others Build
What We Believe
No Fluff, Just Results: We skip the HR clichés and focus on what moves the needle.
Transformation Starts at the Top: Great leadership is the cornerstone of any great culture.
People Are the Secret Weapon: Your team is your greatest asset—if you know how to set them up for success.
Culture Drives Profit: A thriving culture isn’t a nice-to-have; it’s the foundation of a scalable, high-performing business.
Our Mission
To Make Great Workplaces
To Make Great Workplaces
Simple words that drive everything we do. But to create exceptional workplaces for others, we first need to hold ourselves to a higher standard. That’s where our values come in. These aren’t marketing buzzwords or empty promises. They’re our daily tools, our internal compass, the standards we live by:
Get it done with no ego and no excuses
Have the confidence to tell it as it is
Solve for tomorrow, not just today
Work on the skinny branches
Be passionate and in tough times fight
Each value is a tool we shape ourselves with daily. When we tell it like it is, we help clients face real challenges. When we solve for tomorrow, we innovate beyond the traditional the expected. When we work the skinny branches, we push boundaries of what’s possible, even when it feels uncomfortable.
As culture architects, we know great workplaces start from within. These values aren’t just words on our wall - they’re the living, breathing force behind everything we achieve.
(And yes, we’re pretty good at this values thing. So good that we help other companies transform their values from wall art into powerful business tools through our Values Architecture Accelerator. But that’s a story for our Services guide – check it out here...)
What Makes Us Different
We understand your business because we’ve been in your shoes. We’ve built companies, made payroll, and wrestled with people's problems ourselves.
Entrepreneurs First
Practical, Tested Solutions
Every strategy we design is something we’ve tested in our own business first. If it doesn’t work in real life, it doesn’t make the cut.
We don’t believe in culture for culture’s sake. Everything we do ties back to your bottom line.
Profit-Driven Culture Design
We're Not Here To Just Build Your Culture- We Can Help You Sustain It.
Our proven process starts by uncovering what’s holding you back and ends with a culture that’s aligned, scalable, and built to last.
01. Discover
Dive into the root issues, not just the symptoms.
02. Design
Create custom people experiences that align with teams, performance and profit.
03. Transform
Implement changes that actually stick.
Let’s Architect Your Culture
Whether you’re dealing with toxic dynamics, struggling to attract top talent, or feeling stuck in growth purgatory, we’re here to help. We’ll take the guesswork out of culture-building so you can focus on what you do best: growing your business.
Ready to get started? Book your 45-minute Culture Reality Check today, and let’s design a workplace culture that works as hard as you do.