Full job description
Our client is a premium craft distillery known for its award-winning organic spirits. With two state-of-the-art facilities, including top-rated distilleries in Michigan and Indiana, they pride themselves on blending traditional craftsmanship with innovative, quality-driven production. Their commitment to growth is as solid as their passion for delivering top-notch spirits that tell a unique story.
As part of their journey to continue to expand, they require a visionary Marketing Director to lead and execute dynamic marketing strategies.
About the Role:
The Marketing Director will play a key role in two core areas: internal event marketing and external alcohol distribution marketing. This strategic role is responsible for leading the marketing team in promoting in-house events, growing the brand, and expanding the distribution footprint. From building exciting campaigns to connecting with distributors, you’ll be essential in driving revenue and brand awareness, positioning them as a leading name in the craft spirits industry.
Key Responsibilities:
- Lead Marketing Strategy: Develop and execute a strategic marketing plan for both in-house events and alcohol distribution, driving growth in both areas.
- In-House Event Marketing: Oversee and ensure the promotion and success of 100+ annual events, including public events, corporate functions, and weddings. Manage all aspects, including local promotion, social media, and communication with key stakeholders.
- Distribution and Brand Growth: Build and implement innovative alcohol distribution programs, working closely with the sales team and distributors across key regions. Develop compelling campaigns around unique product offerings.
- Campaign Development: Create and coordinate high-impact marketing campaigns that engage customers, both in-house and at retail/distributor levels.
- Team Leadership: Manage a team of 4-5 marketing professionals, including potential oversight of outsourced services, and provide leadership to ensure the successful execution of all marketing activities.
- Collaboration: Work closely with the sales team, distillers, and external partners to promote the brand, ensuring smooth integration across all marketing channels.
- Brand Storytelling: Elevate the brand’s identity through innovative marketing initiatives that communicate the craft, authenticity, and passion behind their spirits.
The Boxes You Must Tick:
- Proven marketing experience within the alcohol, beverage, or hospitality industry.
- A strong track record of success in alcohol distribution marketing or beverage brand building.
- Experience leading and growing a brand from grassroots to regional/national distribution.
- Strong understanding of event marketing and managing in-house promotional campaigns.
- Excellent leadership skills, with the ability to manage and inspire a marketing team.
- Ability to work with sales teams and external partners to align marketing strategies with revenue goals.
- Hands-on experience with modern marketing tools and trends, with the ability to adapt to new technology and strategies.
- Creative thinker with strong organizational and planning skills, able to manage multiple projects effectively.
Nice to Have:
- Experience with nonprofit partnerships and community-driven campaigns.
- Knowledge of running digital and social media campaigns for both events and product promotions.
- Previous work with an agency that has specialized in alcohol or beverage marketing.
Education Requirements:
- Degree in Marketing, Business, or a related field preferred but not essential.
Why join this award-winning, fast-growing distillery:
- 401K Retirement Plan with Company Match.
- Generous PTO & holiday package.
- Medical, Dental, and Vision Insurance.
- Relocation assistance available for the right candidate.
This role is for an experienced professional who can lead and execute dynamic marketing strategies in the beverage and hospitality industry.
Job Type: Full-time
Pay: $115,000.00 – $130,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Relocation assistance
- Vision insurance
Experience:
- Marketing: 5 years (Required)
- Leadership: 5 years (Preferred)
Ability to Relocate:
- Three Oaks, MI 49128: Relocate before starting work (Required)
Work Location: In person
